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Saddle Up School Holiday Program

'Saddle Up' is Racing Victoria's school holiday 'edutainment' program for kids. Over two days, they learn different facets of horse racing while enjoying themed activities designed to engage and entertain!

Racing Victoria wanted to rebrand their existing offering to make it more exciting to the youth market and also to entice parents to learn more about the program. WDCo. designed the logo, brand identity and print collateral ensuring it kept synergy with the existing Racing Victoria master brand. We also produced the style guidelines ensuring the integrity of the brand stayed constant.  

Agency: By All Means

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