MySide Premium Pillow Packaging

Forty Winks, Australia's number 1 bedding retailer is the Exclusive retailer of MySide mattresses and pillows.

A rebranding was required for their range of gel-infused and gel-inlay pillows to announce the co-branded nature of the products. Keeping in mind the existing key brand elements of the logo and colour palette, we developed a visual language that could be used across the range.

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The packaging before our redesign.