MADC Stars 2018 Call for Entries Kit
The Melbourne Advertising and Design Club asked us to design their Call for Entries kit for their 2018 awards show. After a hiatus of many years, the MADC awards returned in 2018 to much fanfare as many creatives can recall fond memories of both winning an award as well as the debauchery of the awards night itself.
The campaign took inspiration from this feeling of 'welcoming back an old friend' that led to a series of quotes as we asked Melbourne's most prolific and awarded creatives to tell us what the MADC means to them. The campaign kit consisted of a series of 15 print and poster executions as well as an entry brochure. The campaign visuals were used in social media posts as well as the submissions website.