Walker Design Co. was hired to design the brand identity and architecture for a newly created psychology practice located in Victoria, Australia specializing in the abatement and recovery of mental trauma.
The client required a strong brand presence amongst its peers within the industry. Through the use of strategy and research, we developed a brand story that is softly spoken, human and approachable yet dominant, bold and immediately recognizable.
The logo is built as the visual cornerstone of the company values of compassion, integrity and human-centered. The identity was to flow through to the stationary as well as advertising collateral, signage, and the company website.
Walker Design Co. was hired to design the brand identity and architecture for a newly created psychology practice located in Victoria, Australia specializing in the abatement and recovery of mental trauma.
The client required a strong brand presence amongst its peers within the industry. Through the use of strategy and research, we developed a brand story that is softly spoken, human and approachable yet dominant, bold and immediately recognizable.
The logo is built as the visual cornerstone of the company values of compassion, integrity and human-centered. The identity was to flow through to the stationary as well as advertising collateral, signage, and the company website.
Walker Design Co. was hired to design the brand identity and architecture for a newly created psychology practice located in Victoria, Australia specializing in the abatement and recovery of mental trauma.
The client required a strong brand presence amongst its peers within the industry. Through the use of strategy and research, we developed a brand story that is softly spoken, human and approachable yet dominant, bold and immediately recognizable.
The logo is built as the visual cornerstone of the company values of compassion, integrity and human-centered. The identity was to flow through to the stationary as well as advertising collateral, signage, and the company website.
This presentation showcases our design and illustration work for The Beer Bros. limited-edition range of craft beers, 'Dark 'n' Dirty, Antique Willy & Balding Fish'. The design is a deliberate dichotomy that uses a classic retro aesthetic. It harks back to the 'gentlemanly' days of civilized drinking; but also uses text and headlines which poke fun at indulging in its excesses. The text was taken from old tabloid headlines & pull copy and juxtaposes them in a way that makes the resulting visual blend a comedy of dubious ambiguity and puzzling rhetoric.
Keeping in the theme of 1960's iconography, we used 3 retro-inspired mascots (All named 'Hoppy McHopface'– in itself a reference to Australian pop culture) to represent the 3 beers in the range. Each one was designed with a similar feel– smartly dressed, wearing a crown and bowtie, while each one is shown doing something related to the background text.
We also developed further promotional POS material using variations of the can graphics to extend the reach of the brand.
This presentation showcases our design and illustration work for The Beer Bros. limited-edition range of craft beers, 'Dark 'n' Dirty, Antique Willy & Balding Fish'. The design is a deliberate dichotomy that uses a classic retro aesthetic. It harks back to the 'gentlemanly' days of civilized drinking; but also uses text and headlines which poke fun at indulging in its excesses. The text was taken from old tabloid headlines & pull copy and juxtaposes them in a way that makes the resulting visual blend a comedy of dubious ambiguity and puzzling rhetoric.
Keeping in the theme of 1960's iconography, we used 3 retro-inspired mascots (All named 'Hoppy McHopface'– in itself a reference to Australian pop culture) to represent the 3 beers in the range. Each one was designed with a similar feel– smartly dressed, wearing a crown and bowtie, while each one is shown doing something related to the background text.
We also developed further promotional POS material using variations of the can graphics to extend the reach of the brand.
This presentation showcases our design and illustration work for The Beer Bros. limited-edition range of craft beers, 'Dark 'n' Dirty, Antique Willy & Balding Fish'. The design is a deliberate dichotomy that uses a classic retro aesthetic. It harks back to the 'gentlemanly' days of civilized drinking; but also uses text and headlines which poke fun at indulging in its excesses. The text was taken from old tabloid headlines & pull copy and juxtaposes them in a way that makes the resulting visual blend a comedy of dubious ambiguity and puzzling rhetoric.
Keeping in the theme of 1960's iconography, we used 3 retro-inspired mascots (All named 'Hoppy McHopface'– in itself a reference to Australian pop culture) to represent the 3 beers in the range. Each one was designed with a similar feel– smartly dressed, wearing a crown and bowtie, while each one is shown doing something related to the background text.
We also developed further promotional POS material using variations of the can graphics to extend the reach of the brand.
At Hearth Personal Care Services, they provide the highest standard of personal care for Australians with a disability. Professionalism, compassion and the needs of the individual are at the heart of everything they do.
This presentation showcases our design and illustration work for The Beer Bros. limited-edition range of craft beers, 'Dark 'n' Dirty, Antique Willy & Balding Fish'. The design is a deliberate dichotomy that uses a classic retro aesthetic. It harks back to the 'gentlemanly' days of civilized drinking; but also uses text and headlines which poke fun at indulging in its excesses. The text was taken from old tabloid headlines & pull copy and juxtaposes them in a way that makes the resulting visual blend a comedy of dubious ambiguity and puzzling rhetoric.
Keeping in the theme of 1960's iconography, we used 3 retro-inspired mascots (All named 'Hoppy McHopface'– in itself a reference to Australian pop culture) to represent the 3 beers in the range. Each one was designed with a similar feel– smartly dressed, wearing a crown and bowtie, while each one is shown doing something related to the background text.
We also developed further promotional POS material using variations of the can graphics to extend the reach of the brand.
This presentation showcases our design and illustration work for The Beer Bros. limited-edition range of craft beers, 'Dark 'n' Dirty, Antique Willy & Balding Fish'. The design is a deliberate dichotomy that uses a classic retro aesthetic. It harks back to the 'gentlemanly' days of civilized drinking; but also uses text and headlines which poke fun at indulging in its excesses. The text was taken from old tabloid headlines & pull copy and juxtaposes them in a way that makes the resulting visual blend a comedy of dubious ambiguity and puzzling rhetoric.
Keeping in the theme of 1960's iconography, we used 3 retro-inspired mascots (All named 'Hoppy McHopface'– in itself a reference to Australian pop culture) to represent the 3 beers in the range. Each one was designed with a similar feel– smartly dressed, wearing a crown and bowtie, while each one is shown doing something related to the background text.
We also developed further promotional POS material using variations of the can graphics to extend the reach of the brand.
This presentation showcases our design and illustration work for The Beer Bros. limited-edition range of craft beers, 'Dark 'n' Dirty, Antique Willy & Balding Fish'. The design is a deliberate dichotomy that uses a classic retro aesthetic. It harks back to the 'gentlemanly' days of civilized drinking; but also uses text and headlines which poke fun at indulging in its excesses. The text was taken from old tabloid headlines & pull copy and juxtaposes them in a way that makes the resulting visual blend a comedy of dubious ambiguity and puzzling rhetoric.
Keeping in the theme of 1960's iconography, we used 3 retro-inspired mascots (All named 'Hoppy McHopface'– in itself a reference to Australian pop culture) to represent the 3 beers in the range. Each one was designed with a similar feel– smartly dressed, wearing a crown and bowtie, while each one is shown doing something related to the background text.
We also developed further promotional POS material using variations of the can graphics to extend the reach of the brand.
Agency: By All Means
